About Us
Our Story
Founded by two veterans—one retired and one still serving—Heroes Den was born from a shared love for Tennessee’s southern hospitality, patriotism, and spirit of selfless service. After moving to Murfreesboro in 2019, the couple quickly embraced the community, inspired by the area’s rich musical culture and the desire to create a place th
Founded by two veterans—one retired and one still serving—Heroes Den was born from a shared love for Tennessee’s southern hospitality, patriotism, and spirit of selfless service. After moving to Murfreesboro in 2019, the couple quickly embraced the community, inspired by the area’s rich musical culture and the desire to create a place that felt like home.
With great tenacity and a deep passion for service, they set out to build something special: a space where locals could connect over cocktails in a comfortable, safe, and welcoming environment. They envisioned a spot where authentic conversations and community connections would thrive, away from the distractions of screens.
After a year of dedication and creativity, Heroes Den opened its doors with a mission to give back. A portion of every Heroes Cocktail sold supports local Murfreesboro organizations, reinforcing their commitment to the community. At Heroes Den, we proudly welcome those who serve and anyone who enjoys meaningful interactions in a great atmosphere—all while supporting our veterans and first responders. We look forward to growing with the community and making a difference, one cocktail at a time.